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About Us

- our story -

Alexandra Riedel, CUCOONU Inhaberin, präsentiert die festlichen CUCOONU Outfits vor der Kollektion

Mother, fashion designer and baby photographer

Hello! I'm Alexandra.

My professional journey began in the world of fashion. For many years, I had the privilege of working as a fashion designer for renowned companies in Berlin. Over time, my desire grew to make my own style visible – a vision that allows space for personality, quality, and emotion, for small details that touch the heart.

In 2009, I took the plunge into self-employment. Two years later, my son was born – and with him, a new, deeper perspective on the world opened up to me, from a mother's point of view: gentle, conscious, and full of warmth, with boundless love for this little person. From that moment on, my passion for design and my experiences as a mother have been inextricably linked to my baby collection. Every design carries a piece of this quiet, mindful magic within it.

In 2018, I discovered my love for family photography. As a baby photographer, I am privileged to witness countless quiet, precious moments: when a newborn lies nestled in familiar arms, when everything revolves around closeness, security, and love. This delicate magic inherent in such moments touches me anew each time – and this very feeling flows into every one of my designs.

Every garment is created with the desire to make something lasting – a small, precious memento of a very special time. I am guided by the needs of parents and their babies: by the deep connection, loving closeness, and quiet beauty inherent in parenthood. I want to make all of this visible and tangible in my collections – for touching, feeling, and remembering.

Thank you for being here.
Thank you for your trust.

Arbeitstisch der Babymode-Produktion mit Stoffen, Schnittmustern, Musterteilen und Unterlagen.

Designed with feeling - Made with heart

Cucoonu is my passion project – a baby label that combines beauty, quality and feeling.

I know from personal experience how emotional the first few months with a baby are. How much we want everything to be beautiful – real, precious, perfect, and unforgettable.

My designs and first prototypes are created in my studio – inspired by my work with babies, my love for detail and my desire to give parents something special.

All fabrics and accessories are carefully selected.

My designs are delicate, timeless, and lovingly crafted down to the smallest detail.

With Cucoonu, I want to create something that is more than just beautiful clothing: something that touches the heart, accompanies the child, and becomes part of a family's memories. That's why I combine aesthetics with functionality in every design – for festive baby clothes that are both enchanting and thoughtfully designed.

The Cucoonu® brand is registered and protected throughout Europe.

Blick ins Nähatelier: Kleiderstange mit handgefertigter festlicher Babykleidung im Vordergrund.

Production in Germany – fair and responsible

From cutting to the last stitch, every Cucoonu model is created in a carefully selected tailoring workshop in Germany – with the finest handwork and great dedication.

This regional production guarantees:

🗸 fair working conditions

🗸 short transport routes

🗸 regional value creation

🗸 responsible use of resources

🗸 durable products

🗸 handcrafted production

🗸 Supporting local businesses

This way, your baby will be dressed not only stylishly, but also responsibly and lovingly – for those special moments that you will carry in your heart forever.

Detailaufnahme eines zarten Spitzen-Taufkleids, CUCOONU Label gut sichtbar.

cucoonu and the bean

Our story begins in Erfurt – a city full of charm, history, and endearing quirks. Between the cathedral, the Merchants' Bridge, and verdant gardens, you'll encounter it everywhere: the broad bean. In Erfurt, it's considered a small symbol of new beginnings, growth, prosperity, happiness, and joie de vivre.

The birth of my son not only marked the beginning of a new chapter in my life, but also the story of my baby collection – back then still under the name Happy BaBee Manufactory. The little bean quickly became a symbol for me: delicate, unassuming, yet full of potential. Just as something new grows from it, the birth of a baby marks a very special beginning – full of love, curiosity, and little miracles.

CUCOONU wants to accompany you on this journey, give you feelings of happiness and make your first family moments together even more special.

With our festive baby clothes, we not only want to dress your baby, but also accompany you as they arrive, grow and collect memories.

We are truly delighted to be part of your journey.

Submit a cancellation request

Please fill out the following form to submit your cancellation request. Vouchers are non-refundable. The cancellation period is 14 days from the day, - on which you or a third party designated by you, who is not the carrier, have taken possession of the goods, provided that you have ordered one or more goods as part of a single order and these are delivered together. Please note the following before returning the goods: • All items must be in their original, unworn condition. • Hang tag, security label and original packaging must be complete and undamaged. • The goods may only be inspected in the same way as would be customary in a retail store. • Removed or damaged labels and hang tags can lead to a decrease in value. • Depending on the condition of the returned goods, the refund amount may be reduced according to the actual loss in value. A particularly significant loss in value exists if the item has been worn, washed, soiled, or damaged and is therefore no longer in its original, saleable condition.